Trick Eye Museum Augmented Reality Video Contest

Trick Eye Museum is an interactive 3D exhibition in Seoul. It features flat paintings that appear 3D in photos. 

In Feb 14, 2017 Trick Eye Museum in Hongdae (Seoul) applied augmented reality (AR) technology to its existing artworks and reopened as world’s first AR specialty museum. With the use of augmented reality technology Trick Eye artworks became more realistic than ever. Visitors can now download free “TRICKEYE” app and take even more mind-bending AR photos and videos. 

Trick Eye in Hongdae is looking for new, fresh and creative advertisement ideas to promote its new augmented reality feature and TRICKEYE app. The video must show well how museum looks and changes before and after applying AR (“TRICKEYE” app). We welcome all kind of advertisement genres: humorous, storytelling, parody etc. 

Example of how AR works : http://trickeye.com/seoul/en/ARmuseum

More about TRICKEYE app : http://trickeye.com/seoul/en/Event_detail?idx=28

● Contest Details:

Create an original advertisement/promotion video about Trick Eye Museum that illustrates how museum looks and changes before/after applying AR in an interesting and creative way

● Video Requirements:

-Video Length: maximum 3 min, minimum 40 sec, 1-2 min (recommended). Using TRICKEYE app video recording feature, you can record max 30 sec per one video.  

-WMV, AVI

-Maximum 500 MG

-Resolution: 720x480 

-Trick Eye Museum’s logo must appear at the beginning of the video 

-No narration, the video must be easy to understand for both Koreans and foreigners. 

● Contestant Qualifications:

No restrictions. Anyone interested is allowed to participate, but the max number of people one team can have is 5. 

● Contest Deadlines:

-Video Submission Period: March 31,2017-June 30,2017

-Social Media Monitoring (after the end of submission period Trick Eye will monitor submitted videos’ social media response, refer to the evaluation criteria below) until July 10, 2017

-Winner Announcement: July 14, 2017 (subject to change), trickeye facebook, notice section of trickeye website (Seoul page), winners will also be contacted individually.

*Participants are allowed to visit Trick Eye Museum free of charge for the purpose of making a video (refer to the free visit application form) 

● Submission Details: 

-Download the application form above, fill it out and send it to trickeyeucc@gmail.com together with your team’s video. 

-Email Subject Line: “AR contest_Team members Name(s)” 

● Submission List:

-Application form

-Video file

After the video is submitted all team members are required to upload their team’s video on their corresponding facebook pages with #trickeyeAR hashtag (make sure your video is available for public view) 

After the end of submission period Trick Eye will upload all videos on Trick Eye’s youtube channel on July 10, 2017.

●Video Evaluation Criteria: 

20% - external evaluation based on how many facebook shares and likes the video receives (cumulative) during the Social Media Monitoring Period

80% - internal evaluation by Trick Eye: 30% - overall quality, 25% - creativity, originality, 25% - how well the video promotes Trick Eye

●Prizes 

1st Place (1 team) – 2,000,000\+Winner certificate+ gift package for each team member 

2d Place (1 team) – 1,000,000\+Winner certificate+ gift package for each team member

3d Place (1-2 teams) – 500,000\+Winner certificate+ gift package for each team member

People’s Choice Award (the video that was shared+liked the most times on facebook, the minimum number of cumulative shares and likes should be at least 300) – 500,000\ + Winner Certificate 

● Important Notices:

1. Contest Awards do not include taxes. 

2. Contestants agree that their submitted videos will be used for commercial, marketing or other purposes (Winning videos’ copyrights belong to Social Network Co., Ltd). 

3. Participants are allowed to use additional materials (images, video fragments, music) only if it does not violate copyright laws. 

4. The creators of the videos submitted will be responsible for any claims made in relation to the authorship/ copyright infringement of the materials used in videos and possible cases of plagiarism related to the same. If any of the participants is found to have committed plagiarism or authorship/ copyright violation, the participant shall immediately be disqualified from the contest and will have to face legal responsibility. 

5. In the case none of the submitted videos satisfies minimum quality requirements there might not be winners. 

6. The contest details are subject to change depending on the circumstances.

7. All additional notices related to the contest will be posted on trickeye.com->Seoul->notice->event->augmented reality contest event page. Make sure you check it from time to time. 

8. By participating in the contest participants agree to all its terms and conditions 

● Questions and Enquiries

trickeye@trickeye.com 

● Trick Eye Official Website

www.trickeye.com